By: Azhar Azam
Apple maintains the top rank in the list of 100-best brands for 2016 around the world, says Interbrand; a global brand agency with a network of 24-offices in 17-countries and a part of Omnicom Group Inc.
The company provides consultancy services in core business areas such as brand intelligence, brand valuation, brand strength, experience strategy, management, consumer branding and packaging, service design etc.
The criteria to be part of Interbrand’s Best Global Brands includes a minimum of 30% revenue outside of brand’s home region, brand must have significant presence in across regions, publication of sufficient financial data, delivering a return above the brand’s cost of capital, and public profile and awareness of the brand in the world’s major economies.
The rankings for Google, Coca Cola, Microsoft and Samsung also remained unchanged although Coca Cola revenue fell by 7% in 2016. Toyota overtook IBM to stand 5th whereas Amazon and Mercedes-Benz jumped up in the ranking, pushing GE behind.
McDonald’s (12th), Disney (13th), Intel (14th), Facebook (15th), Cisco (16th), Honda (21st), Pepsi (23rd), Philips (41st), Siemens (52nd), Nestle (56th), Adidas (60th), Panasonic (68th), and Lenovo (99th) are some of the other brands enlisted in the report.
Top Growing Brands – 2016
Facebook topped the Interbrand’s Top Growing Brands showing a revenue growth of 48% in 2016. Amazon (33%) and LEGO (25%) occupied the 2nd and 3rd place in the list.
The other brands that showed stellar growth included Nissan (22%), Adobe (21%), Starbucks (21%), Zara (19%), MINI (18%), Porsche (18%), Mercedes-Benz (18%), Huawei (18%), Hermes (17%), and Adidas (16%).
Samsung (14%), Ford (12%), BMW (12%), Kia (12%), Google (11%), and Siemens (10%) also joined the top growing global brands worldwide.
Best Global Brands – Technology – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Apple; $178.1bn; +5% (1st)
2. Google; $133.3bn; +11% (2nd)
3. Microsoft; $72.8; +8% (4th)
4. Samsung; 51.8% (7th)
5. Intel $36.9bn; +4% (14th)
6. Facebook; $32.6bn; +48% (15th)
7. Cisco; $30.9bn; +4% (16th)
8. Oracle; $26.6bn; -3% (17th)
9. SAP; $21.3bn; +13% (22nd)
10. Hewlett-Packard Enterprise; 11.0bn; New
11. Hewlett-Packard; $10.4bn; New
12. Adobe; $7.6bn; +21%; (63rd)
13. Huawei; $5.8bn; +18% (72nd)
14. Lenovo; $4.0bn; -2% (99th)
Best Global Brands – Business Services – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. IBM; $52.5bn; -19% (6th)
2. Accenture; $12.0bn; +11% (37th)
3. Xerox; $5.3bn; -12% (84th)
Best Global Brands – FMCG – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Gillette; $19.9bn; -10% (24th)
2. Pampers; $16.1bn; 6% (28th)
3. Kellogg’s; $11.7bn; -7% (39th)
4. L’Oreal; $10.3bn; +1% (45th)
5. DANONE; $9.2bn; +7% (55th)
6. Nestle; $8.7bn; +1% (56th)
7. Colgate; $8.4bn; -1% (57th)
8. LEGO; $6.7bn; +25% (67th)
9. Johnsons & Johnsons; $5.8bn; +5% (73rd)
Best Global Brands – Media – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Disney; $38.8bn; +6% (13th)
2. Thompson Reuters; $6.8bn; +4% (66th)
3. Discovery; $5.9bn; -9% (71st)
4. MTV; $4.3bn; -9% (94th)
Best Global Brands – Apparel – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. H&M; $22.7bn; +2% (20th)
2. ZARA; $16.8bn; +19% (27th)
3. Ralph Lauren; $4.1bn; -12% (98th)
Best Global Brands – Diversified – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. GE; $43.1bn; +2% (10th)
2. Siemens; $9.4bn; +10% (52nd)
3. 3M; $8.2bn; +13%; (59th)
4. Caterpillar; $5.4bn; -9% (82nd)
5. John Deere; $4.8bn; -8% (91st)
Best Global Brands – Financial Services – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Citi; $10.3; +5% (49th)
2. Allianz; $9.5bn; +12% (51st)
3. Goldman Sachs; $9.4bn; -2% (54th)
4. Visa; $7.7bn; +13% (61st)
5. Morgan Stanley; $7.2bn; +2% (65th)
6. Santander; $6.2bn; +2% (70th)
7. Master Card; $5.7bn; +3% (76th)
8. PayPal; $4.8bn; +14% (90th)
Best Global Brands – Restaurants – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. McDonald’s; $39.4bn; -1% (12th)
2. Starbucks; $7.5bn; +20% (64th)
3. KFC; $5.7bn; +2% (75th)
Best Global Brands – Automotive – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Toyota; $53.6bn; +9% (5th)
2. Mercedes-Benz; $43.5bn; +18% (9th)
3. BMW; $41.5bn; +12% (11th)
4. Honda; $22.1bn; -4% (21st)
5. Ford; $13.0bn; +12% (33rd)
6. Hyundai; $12.5bn; +11% (35th)
7. Audi; $11.8bn; +14% (38th)
8. Volkswagen; $11.4bn;-9% (40th)
9. Nissan; $11.1bn; +22% (43rd)
10. Porsche; $9.5bn; +18% (50th)
11. Kia; $6.3bn; +12% (69th)
12. Land Rover; $5.7bn; +11% (78th)
13. Harley-Davidson; $5.5bn; +1% (80th)
14. MINI; $5.0bn; +18% (88th)
15. Tesla; $4.0 bn; New (100th)
Best Global Brands – Electronics – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Philips; $11.3bn; +4% (41st)
2. Canon; $11.1bn; -2% (42nd)
3. Sony; $8.3bn; +8% (58th)
4. Panasonic; $6.4bn; -1% (68th)
Best Global Brands – Logistics – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. UPS; $15.3bn; +4% (29th)
2. DHL; $5.7bn; +6% (77th)
3. FedEx; $5.6bn; +9% (79th)
Best Global Brands – Retail – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Amazon; $50.3bn; +33% (8th)
2. IKEA; $17.8bn; +8% (26th)
3. eBay; $13.1bn; -6% (32nd)
Best Global Brands – Beverages – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Coca-Cola; $73.1bn; -7% (3rd)
2. Pepsi; $20.3bn; +3% (23rd)
3. Nescafe; $12.5bn; +2% (36th)
4. Sprite; $5.1bn; -4%; (86th)
Best Global Brands – Energy – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Shell; $4.6bn; -17% (92nd)
Best Global Brands – Luxury – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Louis Vuitton; $24.0bn; +8% (19th)
2. Hermes; $12.8bn; +17% (34th)
3. Gucci; $9.4bn; +6% (53rd)
4. Cartier; $7.7bn; -2% (62nd)
5. Tiffany & Co; $5.8bn; -9% (74th)
6. Prada; $5.5bn; -12% (81st)
7. Burberry; $5.4bn; -9% (83rd)
8. Dior; $4.9bn; New (89th)
Best Global Brands – Sporting Goods – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Nike; $25.0bn; +9% (18th)
2. Adidas; $7.9bn; +16% (60th)
Apple maintains the top rank in the list of 100-best brands for 2016 around the world, says Interbrand; a global brand agency with a network of 24-offices in 17-countries and a part of Omnicom Group Inc.
The company provides consultancy services in core business areas such as brand intelligence, brand valuation, brand strength, experience strategy, management, consumer branding and packaging, service design etc.
The criteria to be part of Interbrand’s Best Global Brands includes a minimum of 30% revenue outside of brand’s home region, brand must have significant presence in across regions, publication of sufficient financial data, delivering a return above the brand’s cost of capital, and public profile and awareness of the brand in the world’s major economies.
The rankings for Google, Coca Cola, Microsoft and Samsung also remained unchanged although Coca Cola revenue fell by 7% in 2016. Toyota overtook IBM to stand 5th whereas Amazon and Mercedes-Benz jumped up in the ranking, pushing GE behind.
McDonald’s (12th), Disney (13th), Intel (14th), Facebook (15th), Cisco (16th), Honda (21st), Pepsi (23rd), Philips (41st), Siemens (52nd), Nestle (56th), Adidas (60th), Panasonic (68th), and Lenovo (99th) are some of the other brands enlisted in the report.
Top Growing Brands – 2016
Facebook topped the Interbrand’s Top Growing Brands showing a revenue growth of 48% in 2016. Amazon (33%) and LEGO (25%) occupied the 2nd and 3rd place in the list.
The other brands that showed stellar growth included Nissan (22%), Adobe (21%), Starbucks (21%), Zara (19%), MINI (18%), Porsche (18%), Mercedes-Benz (18%), Huawei (18%), Hermes (17%), and Adidas (16%).
Samsung (14%), Ford (12%), BMW (12%), Kia (12%), Google (11%), and Siemens (10%) also joined the top growing global brands worldwide.
Best Global Brands – Technology – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Apple; $178.1bn; +5% (1st)
2. Google; $133.3bn; +11% (2nd)
3. Microsoft; $72.8; +8% (4th)
4. Samsung; 51.8% (7th)
5. Intel $36.9bn; +4% (14th)
6. Facebook; $32.6bn; +48% (15th)
7. Cisco; $30.9bn; +4% (16th)
8. Oracle; $26.6bn; -3% (17th)
9. SAP; $21.3bn; +13% (22nd)
10. Hewlett-Packard Enterprise; 11.0bn; New
11. Hewlett-Packard; $10.4bn; New
12. Adobe; $7.6bn; +21%; (63rd)
13. Huawei; $5.8bn; +18% (72nd)
14. Lenovo; $4.0bn; -2% (99th)
Best Global Brands – Business Services – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. IBM; $52.5bn; -19% (6th)
2. Accenture; $12.0bn; +11% (37th)
3. Xerox; $5.3bn; -12% (84th)
Best Global Brands – FMCG – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Gillette; $19.9bn; -10% (24th)
2. Pampers; $16.1bn; 6% (28th)
3. Kellogg’s; $11.7bn; -7% (39th)
4. L’Oreal; $10.3bn; +1% (45th)
5. DANONE; $9.2bn; +7% (55th)
6. Nestle; $8.7bn; +1% (56th)
7. Colgate; $8.4bn; -1% (57th)
8. LEGO; $6.7bn; +25% (67th)
9. Johnsons & Johnsons; $5.8bn; +5% (73rd)
Best Global Brands – Media – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Disney; $38.8bn; +6% (13th)
2. Thompson Reuters; $6.8bn; +4% (66th)
3. Discovery; $5.9bn; -9% (71st)
4. MTV; $4.3bn; -9% (94th)
Best Global Brands – Apparel – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. H&M; $22.7bn; +2% (20th)
2. ZARA; $16.8bn; +19% (27th)
3. Ralph Lauren; $4.1bn; -12% (98th)
Best Global Brands – Diversified – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. GE; $43.1bn; +2% (10th)
2. Siemens; $9.4bn; +10% (52nd)
3. 3M; $8.2bn; +13%; (59th)
4. Caterpillar; $5.4bn; -9% (82nd)
5. John Deere; $4.8bn; -8% (91st)
Best Global Brands – Financial Services – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Citi; $10.3; +5% (49th)
2. Allianz; $9.5bn; +12% (51st)
3. Goldman Sachs; $9.4bn; -2% (54th)
4. Visa; $7.7bn; +13% (61st)
5. Morgan Stanley; $7.2bn; +2% (65th)
6. Santander; $6.2bn; +2% (70th)
7. Master Card; $5.7bn; +3% (76th)
8. PayPal; $4.8bn; +14% (90th)
Best Global Brands – Restaurants – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. McDonald’s; $39.4bn; -1% (12th)
2. Starbucks; $7.5bn; +20% (64th)
3. KFC; $5.7bn; +2% (75th)
Best Global Brands – Automotive – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Toyota; $53.6bn; +9% (5th)
2. Mercedes-Benz; $43.5bn; +18% (9th)
3. BMW; $41.5bn; +12% (11th)
4. Honda; $22.1bn; -4% (21st)
5. Ford; $13.0bn; +12% (33rd)
6. Hyundai; $12.5bn; +11% (35th)
7. Audi; $11.8bn; +14% (38th)
8. Volkswagen; $11.4bn;-9% (40th)
9. Nissan; $11.1bn; +22% (43rd)
10. Porsche; $9.5bn; +18% (50th)
11. Kia; $6.3bn; +12% (69th)
12. Land Rover; $5.7bn; +11% (78th)
13. Harley-Davidson; $5.5bn; +1% (80th)
14. MINI; $5.0bn; +18% (88th)
15. Tesla; $4.0 bn; New (100th)
Best Global Brands – Electronics – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Philips; $11.3bn; +4% (41st)
2. Canon; $11.1bn; -2% (42nd)
3. Sony; $8.3bn; +8% (58th)
4. Panasonic; $6.4bn; -1% (68th)
Best Global Brands – Logistics – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. UPS; $15.3bn; +4% (29th)
2. DHL; $5.7bn; +6% (77th)
3. FedEx; $5.6bn; +9% (79th)
Best Global Brands – Retail – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Amazon; $50.3bn; +33% (8th)
2. IKEA; $17.8bn; +8% (26th)
3. eBay; $13.1bn; -6% (32nd)
Best Global Brands – Beverages – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Coca-Cola; $73.1bn; -7% (3rd)
2. Pepsi; $20.3bn; +3% (23rd)
3. Nescafe; $12.5bn; +2% (36th)
4. Sprite; $5.1bn; -4%; (86th)
Best Global Brands – Energy – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Shell; $4.6bn; -17% (92nd)
Best Global Brands – Luxury – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Louis Vuitton; $24.0bn; +8% (19th)
2. Hermes; $12.8bn; +17% (34th)
3. Gucci; $9.4bn; +6% (53rd)
4. Cartier; $7.7bn; -2% (62nd)
5. Tiffany & Co; $5.8bn; -9% (74th)
6. Prada; $5.5bn; -12% (81st)
7. Burberry; $5.4bn; -9% (83rd)
8. Dior; $4.9bn; New (89th)
Best Global Brands – Sporting Goods – 2016
Ranking; Brand; Revenue; Growth; (Global Ranking)
1. Nike; $25.0bn; +9% (18th)
2. Adidas; $7.9bn; +16% (60th)